ANABLUE

Launched in October 2023, Anablue is a Los Angeles-based haircare company founded by Lauren Perez, that aims to celebrate hair health at the intersection of tradition and modernity. After years of creating at-home haircare solutions that were soon in high-demand among family and friends, Lauren set out to create a suite of products that focus on long-term results.

With the Brand New team, we created the master brand creative that brought the brand to life in stunning fidelity. From inception to production execution and brand launch, we built the brand world and associated guidelines, developed and produced all creative assets.

Agency: Brand New: A Collective | Client: Anablue

Made With: Thomas Francisco, Delaney Goodman, Alyssa Convertini, Kellie Pean, and the rest of the Brand New and Anablue teams