The Jewel of Tea

The task: Create a campaign to promote the one of the first artisan boba tea shops in the US (2019).

The story: Boba Guys is a high end artisan boba tea, and we wanted to give it the luxury feeling it deserves. Their attention to detail and quality of ingredients reminded us of the same dedication to craft such as that of the fine jewelers of Paris, and the master horlogers of Switzerland. With that in mind, we brought Boba Guys’ craftsmanship to life by stringing the tapioca pearls quintessential to their drinks, onto necklaces, bracelets, and earrings, likening their products to the luxuriousness of their jewelry counterparts. A merchandise activation of a black/grown glass beaded bracelet brings the campaign to life in stores, so customers may wear their very own Jewel of Tea.

University of Colorado, Boulder: Portfolio 1 | Copywriter: Glen Griffin