CROWN ROYAL BLACKBERRY

To launch Crown Royal Blackberry, the brand’s newest and juiciest innovation, Brand New partnered with YouTube OG Jackie Aina, hosting a high-energy, shoppable event in West Hollywood, CA. This innovative pop-up transported guests to the bold and juicy world of Crown Blackberry and reinvented the lemonade stand concept, celebrating flavor and creativity while offering guests exclusive access to the Berry On Top Candle from FORVR Mood by Jackie Aina.

Agency: Brand New: A Collective | Client: Crown Royal

Awards: Eventmarketer Experience Design Awards: Bronze

Made With: Thomas Francisco, Delaney Goodman, Alyssa Convertini, Kellie Pean, and the rest of the Brand New team