KIKORI LUNAR NEW YEAR

Welcome the Year of the Dragon. Brand New, in collaboration with Kikori Japanese Whiskey and mixology team Daijoubu, hosted a vibrant Lunar New Year celebration for the Year of the Dragon at Lets Go! Disco Bar in Downtown Los Angeles. The event elevated Kikori's presence in the AAPI community through a "super Asian explosion" of pop culture and nostalgia, featuring a traditional Lion Dance, roaming photo booth, artisanal cocktails, beats by DJ Grace K-Town, and a unique art installation of vintage TVs.

Agency: Brand New: A Collective | Client: Kikori Japanese Whisky

Made With: Thomas Francisco, Loulou David, and the rest of the Brand New team

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