BREAK UP WITH SODA, FOR SODA

As a part of their repositioning from a kombucha drink to a probiotic soda, Revive Drinks needed a campaign to encourage soda drinkers to switch from regular soda to Revive’s probiotic drinks. What we said is why drink soda, when you can drink soda. Revive is the soda that will make you rethink your soda. Using existing brand assets, and displayed across the Bay Area on billboards, urban panels, TVC, taxi, grocery and more, we took on soda in all its iterations, from soft drinks and colas, to regular old boring seltzer — and got people to try Revive, and love it.

Agency: Fortnight Collective

Client: Revive Drinks

Copywriter: Rick Ardito